July 3, 2017

Behind the Scenes of Edition IV

Hannah Jones

The BEIGE lookbook is a way for us to express the essence of the BEIGE brand in a more creative element. We spend a lot of time in finding the exact mood that we want portrayed, as well as the perfect location. In the past, we have shot in Cabo, Marfa, and LA - but for this one Ashley wanted to capture a more natural vibe. She wanted to showcase the carefree laid-back feeling of summer. So what better place to shoot than in BEIGE's home state? This was our first time shooting in Arkansas, and it ended up being the perfect backdrop for our minimal/modern brand. It also gave us an opportunity to showcase the beauty of the South, but in a more polished light than is often represented.

Ashley was inspired by the natural green forestry that surrounds the outskirts of Little Rock, and we found the perfect place several hours away in South Arkansas. Our location offered a variety of options all centralized around the same theme. We had the lake, the mountains, fields, wooded areas, and very barren areas for the warmer shots.

EDITION IV was also a very special project to us because this was our first time working with a full creative team. We were given the opportunity to show our customers a more in-depth look by adding a video component, as well as adding a few graphic elements that we haven't featured before. This was all a new endeavor for us, but we were more than pleased with the outcome!

We had such a blast making this project and watching it come to life. Here are a few behind the scenes of images of the people that made this all possible!

BEHIND THE SCENES OF EDITION IV