BYREDO, a Swedish luxury fragrance & lifestyle brand, was founded in 2006 by Ben Gorham. His goal was to translate memories and emotions into products that are both meaningful and inspirational. He realized perfume ‘could take you places - almost like music - in a very instant way.’ The line conceives scents using only the highest quality materials available and high-end design details to fuel a renewed approach to modern luxury. The name comes from the old English word ‘redolence’, which roughly means sweet-smelling and aromatic. In 2016, Forbes named BYREDO’s Super Cedar among the best scents launched that year.
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