Headquartered in Little Rock, AR, BEIGE was launched in 2015 when founder and creative director Ashley Peeples noticed a lack of high-quality, simplistic, and versatile pieces for the modern woman. What started as a love for fashion and styling, she wanted to turn her passion into a business. Her goal was to simplify the complications of a cluttered wardrobe by stocking a carefully curated selection of clothing and lifestyle pieces.

Inspired by timeless staples, practical comfort, and soothing tones; BEIGE believes that clothing is an investment for your life and should compliment you in all things. With quality and craftsmanship at the heart, BEIGE keeps a strong focus on production and hand-selecting sustainable pieces from emerging designers, local artists, and bigger brands alike.