We are so excited to introduce our latest men's brand - Saturdays Surf NYC. We decided to bring the line in just in time for summer, and we couldn't be more pleased with it. The line is traditionally designed for men, but we definitely have been transitioning some of the pieces for women's wear as well. I mean how could we not?
The lifestyle brand kicked off in 2009 when 3 friends joined together to open a surf shop in the heart of New York City. Their love for surf culture, art, coffee, music, as well as the minimalistic aesthetic were the building blocks to what is now one of the fastest growing contemporary men's lines. Along with designing a full range of menswear apparel, Saturdays successfully runs a full functioning coffee shop at all of their locations and a namesake magazine with non-advertisements and rare interviews.
Here at BEIGE, we felt that this line would be the perfect addition to our growing men's wear. Of course we appreciate the minimalistic nature of the brand, but we also loved how well every item paired with our existing brands. We can't wait to bring in more pieces for the fall, but for now -- here are a few of the items we are currently featuring!
(Look 1: Saturdays Miller Tee paired with our distressed Rag & Bone Fit 1 denim and Vince Leonard sneakers)
(Look 2: Saturdays Miller Tee paired with our new Rag & Bone olive chinos, Vince slides, and Miansai Screw Cuff bracelet. We also threw on the Saturdays Sam pullover for the colder nights on Summer beach trips.)
(Look 3: Saturdays Bowery sweatshirt paired with our Rag & Bone Fit 2 Distressed denim and Vince slides)
(Look 4: Saturdays Esquina button-up in Indigo and Black paired with our signature James Perse tees and Rag & Bone black denim)